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drippy dawg is your cure to boredom shopping.
fast fashion is unsustainable. but most consumers already knew that.
through market research, we found a disconnect between consumers' care for the environment and their habit of bored shopping. so, we created drippy dawg.
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drippy dawg is a google chrome extension video game linked to seven of the most popular fast fashion websites. upon downloading the extension, consumers are encouraged to express their boredom in a more sustainable way by playing the game instead of overconsuming fast fashion.
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the drippy dawg team and I received funding to execute and market this solution, ultimately saving $8,000 from fast fashion websites.*
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*this estimation is based on Shein's 2021 revenue statistics
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